A personal mark built on quiet confidence rather than noise — a hand-drawn monogram paired with a classical serif wordmark, rendered in ink black against a signature marble ground.
Joseph Farah is a personal mark built on quiet confidence rather than noise. The identity pairs a hand-drawn monogram with a classical serif wordmark, rendered in ink black against a signature marble ground — a mark that reads as considered, not decorated.
Every application in this guide is built to protect that first impression: restraint in color, precision in spacing, and a typographic voice that never has to raise itself to be noticed.
The full lockup, monogram and wordmark together, is the primary signature of the brand. Use it whenever space allows; it should always appear exactly as constructed, at consistent proportions.
Primary Lockup · Ink Black
Reversed · On Ink
A secondary mark for moments where the full lockup can't work: profile icons, favicons, seals, and stamped or embossed finishes.
A limited, deliberate set of approved variations. Always choose the version with the strongest contrast against its background.
Ink Black · On AlabasterInk Black · On WhiteReversed White · On InkSignature · On MarbleAlabaster · On StoneCompact · Monogram Only
Clear space equal to the cap-height of the monogram (X) must surround the logo on all sides, free of text, imagery, or edges.
Minimum size: 24mm wide in print, 120px wide on screen. Below this, use the monogram alone.
Don't Stretch or DistortDon't RecolorDon't RotateDon't Add EffectsDon't Use Low-Contrast BackgroundsDon't Crowd the Clear SpaceA disciplined black and white palette, warmed by stone and finished with a signature marble ground.
Joseph Farah, Regular
Joseph Farah, Italic
Joseph Farah, Bold
Used for the wordmark, page titles, and pull statements. Set with generous spacing; never condensed.
Light, Aa Bb Cc
Regular, Aa Bb Cc
Medium, Aa Bb Cc
SemiBold, Aa Bb Cc
Bold, Aa Bb Cc
Body copy sits in Poppins Regular at comfortable line height for long-form reading.
85 × 55mm, sample contact details shown; replace with final information.
Sample contact details shown; replace with final information.
Identity Design & Guidelines By
Colart Digital Marketing Agency